How to Stay in Business Permanently

Start A Business Without Borrowing

By D. Kelly Irvin

Summary

The Beginner & Intermediate Business Book Written by a Banker!

• Procedures to reduce risk of failure

• Why it is not good to borrow money to start up

• How to choose the business that's right for you. Specific examples on:

• manufacturing

• distribution

• retail shops & service businesses

• Alternate methods of raising capital

• How to find the right partner

• Buyout Agreements

• How to write a business plan

• Elements of a good business plan

• Example of a good business plan

• How to find investors

• How to gradually acquire key assets before start-up

• Starting up through partial operations

• Buying an existing business

• Conducting market surveys

• How to use the Standard Industrial Classification Manual

• Price lists

• Gross profit margins

• Prototypes

• Pricing decisions

• Test marketing

• Seasonal considerations

• Suppliers

• Choosing a retail location

• Negotiation of a commercial lease

• Office machines

• Insurance

• Attorneys and CPA's

• Marketing plans

• Advertising

• Direct mail

• Speaking engagements

• Signage

• Telemarketing

• Seminars

• Point-of-need sales

• Networking

• Public relations

• Computers

• Software recommendations

• Getting started-Day One

• Staying in business-permanently!

About the Author

D. Kelly Irvin was a banker who saw retirees put all their money into a new business they didn't understand' people who had just inherited money preparing to lose it all; inventors who didn't know what to do with their ideas. So he began to study what would make these entrepreneurs successful. Includes a complete business plan example you can take to a bank.

What Others Have To Say...

"It's also unusual for these types of books because it's written with style and humor."

Jim Barlow, The Houston Chronicle

***

"An enjoyable informal style with humorous anecdotes."

Richard D. Johnson, Small Press Magazine

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